When the word photo booth comes into our minds most of us think about an old box and bunch of weird looking photo strips. But the old photo booth days are over and people are into modern age photo booths these days. The use of multi camera 180 photo booths for brand activation is a new concept that uses photo booths rentals for brand activation events. In this article, I will show you how you can use multi-camera 180 photo booths for brand activation events.
What Is Brand Activation Events
The term basically describes the process of allowing the brand known to the public via some kind of brand interaction, through recognition and involvement. Consider when beginning a company first. Nobody knows who you are and they don’t know your name as well let along what you do. In turn that your brand is lifeless and dead. So that’s why it must be ‘activated’ so that it can be of some use.
But that does not refer only to the latest brands. When a company decides to rebrand itself, it can’t really make just a couple of improvements and hope that people understand. This must go through the process of transferring the minds of the masses toward the specific brand and keep them informed of it.
There are a lot of ways by which you can activate your brands and one of the most popular ways is by using the multi camera 180 photo booths. If you do not know what is multi camera 180 photo booths.
What Is Multi Camera 180 Photo Booths
The multi camera 180 photo booths are a type of photo booth that creates 3D Bullet Time Effect using 12 to 18 cameras. This type of photo booths is ideal for brand activation and experiential marketing events as the final output produced by multi camera 180 photo booths can be shared quite easily in social media and its quite a hit with the audiences.
As the name suggests 180 bullet time effect covers 180 degree curved angle and this type of bullet time effect is ideal for the brand activations and outdoor setups as fewer cameras are needed for building a rig for 180 bullet time effect.Multi camera 180 photo booths are quite popular among event organizers, photo booths and live event need as you can create some stunning 180 effects utilizing just 12 to 18 cameras. This type of bullet time is most popular as it is easy to build and cost less.
As I mentioned for Brand activation is the type of photo booth is perfect as you can add your brand’s logo, intro outro, and other branded elements with one click if you are using Cor2tect’s 3D Bullet Timeslice Booth. You need to note one thing that 180 Bullet Time Effect is impossible to do if you are not using any software and the software by Cor2tect is perfect for brand activations. How you can use it we will get to that part later as now we will talk about how you can get started with multi camera 180 photo booths.
How To Get Started With Multi Camera 180 Photo Booths
This section is for the people who do not know how the multi camera 180 photo booths work and I will try to give some details on how you can get started with e multi camera 180 photo booths. Here are three steps that will help you to start your multi camera 180 photo booth.
Select Number Of Cameras:
This is the most important and also difficult part of multi camera 180 photo booth. This is why most of the people duck on multi camera 180 photo booths as you need at least 12 cameras. You can use up to 18 cameras for the multi camera 180 photo booth. If you can manage more 18 then it better to go for the multi camera 360 photo booth.
Build The Rig:
Building the rig for the multi camera 180 photo booths can be very troublesome if you do not know how it’s done or looking at multi camera 180 photo booths. We have a separate blog that will help you help to build a rig for your multi camera 180 photo booth. So make sure you check that blog out.
Use Software To Trigger:
When we are talking about triggering multiple cameras simultaneously the first thing that comes to our mind is the trigger box. The trigger box concept is old more all the modern photo booths are shifting towards software or USB trigger. Cor2tect 3D Bullet Timeslice Booth offers a unique solution for the multi camera 180 photo booths which can trigger up to 60+ cameras using just one camera. So you can use its software solution to start your multi camera 180 photo booth.
How To Use Multi Camera 180 Photo Booths For Brand Activation Events
If you reached this far I bet you have the cameras ready and ready for brand activation events. Now, this is the tricky part is you can not assume if you start a multi camera 180 photo booth and big brands will come knocking on your door. You need to take certain actions that will land the brands on your doorsteps.
The first step will be to draw as much attention as you can. To do that you need to do events and it can be any events. But you need to make sure the output you create has the following features:
- The outputs must be shareable via social media.
- Each output must have overlays of your brand.
- Your booth must share a sharing station.
If you have these features enabled it is likely to say that your brand will grab much attention which will aid in creating brand value for your multi camera 180 photo booth.
The easiest way to grab the attention of the mass media is by using influence marketing and it is also the quickest way as well. Influencer Marketing is a combination of traditional and current communication methods, picking up the concept between celebrity promotion and bringing it into a marketing strategy powered by content in the present day. In the case of influencer marketing, the biggest point of differentiation is that the advertising outcomes are partnerships between companies and influencers. You need to find social media influencers or celebrities which are popular in your niche and share your multi camera 180 photo booths contents from their social media platforms.
You need to get creative with your content. When we are talking about multi camera 180 photo booths the only limitation is your imagination. You need to use effects like slow motion, jump n freeze. Green screen, light painting to attract brands.
You need to make sure you promote your creative content on social media and promote it across all social media accounts. With the widespread use of Facebook, Instagram and Twitter it’s much easy to get viral these days. But make sure you create shareable contents which will increase the likelihood of going viral.
If the brands are not stepping on your door then you need to knock on their doors. You can visit the corporate seminar and expos to pitch your ideas to them. Cold calls and emails might also come handy when we are talking about fixing a meeting with the corporates. Keep your eyes open for the latest brand activations in your areas.
Benefits Of Using Multi Camera 180 Photo Booths For Brand Activation Events
Some people will argue that using the multi camera 180 photo booths might not be a good idea as the requirements of corporate brands can be hectic and not to mention it can cut your freedom over your current workflow. But the benefits you get surely outmatches the slight disadvantages it has. Here are a few of them:
1. The corporate brands will analyze your outputs in microscopic details and will give you some instant feedback. You can use those feedbacks to better your outputs.
2. If you use your multi camera 180 photo booth for brand activation your name will be exposed to a greater number of audiences. This will help you to position your multi camera 180 photo booth as a brand itself.
3. If you are a local multi camera 180 photo booth and want to go global the brand activation might be the perfect option for you. As many people will get to know about you, it will uplift your brand to the global audience.
For Events During COVID-19
COVID-19 has turned the event industry upside down & the bullet time event industry was no exception. Due to increased social distancing among general mass setting up big bullet time rigs has decreased dramatically and people are shifting towards smaller rigs. Cor2tect has released a new software for Bullet Time which is called Nano Bullet Time Effect which is considered to be the best Multi Camera Rig for events during COVID-19. Using this you can trigger 6 cameras and use Diphideo Sharing Station which supports multiple sharing devices for free. Currently this Nano Bullet Time Effect is on sale so contact us to book your package today.
Color Grading and Super Slow Motion for Multi Camera 180 Photo Booth
Cor2tect just launched a super slow motion effect for Bullet Time Multi Camera 180 Photo Booth and it is blowing people’s mind and you can also get on the latest version of Cor2tect’s 3D Bullet Timeslice Booth.
Another useful feature of Cor2tect’s software is color grading. When running a live event in outdoors the lighting setup and getting the perfect light for your outputs can be quite troublesome. The advanced color grading option from Cor2tect can be your lifesaver and the best part is it’s super easy to apply.
There are actually two methods of applying this the first one is by using an existing image. All you need to do is find an image that is perfect for lighting. You simply select the image from our software and the color grading of your video or image will be set automatically according to the images you just selected. This is super easy, fast, and perfect for live events.
The second method is for the people who are involved in post-production and does not get satisfied too easily. Thought manually editing the color grading can be quite a time-consuming task but there are people who would like to have the final touch themselves rather than automation. So for those people, you can select .cube extension and select the color according to your needs. Once you are happy with the color of grading of the cube file it will be added automatically on your video or images.
Covering brand activation events is kind of a dream for many multi camera 180 photo booth owners. Apart from the money it generates, the other benefits of brand activation are enormous. So you face any problems regarding your multi camera 180 photo booth make sure you contact us today.